# 1: Skills are what separates the amateurs from the pros.
You will develop your skills by being in the trenches doing the business. You will learn more in an hour of “doing” something than you will in 20-hours studying about it.
The basic skills to master are lead generation, inviting, retailing, closing, promoting events, launching new reps, and following-up. Master those basic skills and you should do very well in the business.
# 2: You need an Elevator Speech.
One of the best things you can do is develop an Elevator Speech for your network marketing business. This is a short 15 to 30 second “pitch” that describes the benefits about what you do. It’s a great way to share your products or business opportunity with others, using a quick and easy approach.
# 3: Tell people WHY they should join your team or become a customer.
Rather than just asking people to partner up with you and become a customer or distributor, let them know WHY they should work with you. Tell them the benefits they get by being part of your team. Show them what’s in it for them.
For example, if you join my team today you will get 2 shares in this month’s advertising CO-OP, 100 free postcards and leads, our team training manual, access to our secret team Facebook group and unlimited one-on-one coaching time with me until you sponsor your first three people.
Doesn’t that sound much better than just asking people to join? Make a list of what you offer people when they join and be sure to communicate this effectively with your prospects.
# 4: Sell the benefits of your product.
Facts tell. Benefits sell. Rather than focus on the ingredients or business or product specifics, explain to your prospect the BENEFITS they get from joining the company or using the products. Remember, no one buys a drill because they want a drill. People buy a drill because they want a hole.
# 5: Focus on what your prospect likes.
Figure out your prospect’s hot button and focus on that during the presentation. Ask them a few questions before you do a presentation to figure this out.
Some people refer to this as their WHY. It’s the one thing that makes the person tick. Once you know this information, tailor your presentation to show them how the products or business opportunity will help them get what they want.
# 6: Look for leaders.
One good leader is worth more than 1,000 followers. One good leader can help you create a six figure residual income in most companies. Your job is to always keep your eyes and ears open for leaders. These people are hard to find and hard to get in the business, but if they make the decisions to join and commit, they will build it big. Keep in mind, most people are not leaders.
# 7: People don’t join what they don’t understand.
Keep the business presentation simple. Keep it to 20-minutes or less. Record your own presentation and watch it. Show it to a young child and see if they get it.
The beauty of this business is the simplicity. Any fool can complicate it, and most people do, but it takes a genius to keep it simple.
# 8: Use the products.
This should be common sense, but you would be surprised how many folks join a company and don’t even use the products. You wouldn’t own a Chevy dealership and drive a Ford!
Use your company’s products: all of them. This will help educate you about the products, build up your belief in the products, and help you develop your own product story that you can share with others.
If the products don’t make sense, the business won’t make sense either.
# 9: Time plus skills is the formula for success in MLM.
Anything worthwhile takes time. Think about anything worthwhile you wanted to accomplish in life and you will quickly realize that you had to pay a price. You’ll also discover that it took you time, normally much longer than you expected.
MLM is no different. You have to develop the right skills, the right mindset, and you have to put in the time. There are no shortcuts. Success never goes on sale. You’ve got to pay the full price.
# 10: If you want to be successful in MLM study someone who is already successful.
Successful people find mentors who have accomplished what they are trying to do and follow their lead. Find someone in your upline who has achieved the level of success you desire and get in their hip pocket. Ask them questions, seek their counsel and learn from them. Be coachable and do what they teach you!
Bonus Tip: Work the Numbers
This business is a numbers game UNTIL you get people in the business, then it becomes a people business. Put in the numbers. Realize you will probably have to approach several thousand people to sponsor a few hundred people to find your few key leaders who are responsible for 90% of your team’s growth.
I hope you enjoyed today’s training. Feel free to reply to this email to share your thoughts.